Branding & content strategy
Category:
Marketing & Communication
Experience:
5+ Years
Location:
Gurugram
Description
As the Brand & Content Writer, you will be responsible for managing our brand strategy while creating engaging and on-brand content. You will work across multiple channels, from digital to print, and will ensure that our brand voice is consistent and resonates with our target audience. This role is perfect for someone who can both think strategically and write creatively to communicate our brand's story.
Responsibilities
Develop and execute comprehensive brand strategies that drive brand awareness, loyalty, and growth.
Define and manage brand positioning, voice, and messaging, ensuring alignment across all platforms.
Conduct market research, competitor analysis, and consumer insights to inform brand strategies and ensure relevance.
Work closely with cross-functional teams (marketing, sales, design, and product) to integrate brand messaging into all business areas.
Create clear, compelling, and engaging content across various platforms, including blogs, websites, social media, email campaigns, brochures, and more.
Write persuasive and on-brand copy for marketing materials that support overall brand strategy and drive audience engagement.
Edit and proofread content to ensure clarity, accuracy, and consistency with brand voice and messaging.
Collaborate with designers to ensure visual and textual consistency across all branded content.
Ensure the brand’s identity, values, and voice are consistently reflected in all content and communications.
Review and maintain brand guidelines to ensure all materials (digital, print, etc.) adhere to brand standards.
Oversee the creation of branded assets (e.g., presentations, reports, promotional materials) that reflect the company’s identity.
Requirement
Brand Development & Strategy
Content Editing & Proofreading
Content Strategy
Brand Performance & Analytics
Market Research & Analysis
Growth Potential/ Learning
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How is life at NeoFinity?
"Life is what but a collection of experiences... And NEOFINITY brings you magical ones! “
NEOFINITY is committed to growing your careers & enriching your journey in life. It is a place where people with different skills, talents and backgrounds come together as one. Not just to build a product but building a life! Your choices have led you so far, and only they will lead you further. How you choose to use it, defines your experience.